![]() The renovated Hard Rock hotel-casino seeks to challenge that approach by making the casino one of many activities available to guests. Before, hotel-casinos were little more than what the name implies, a hotel with a casino, and they rarely attracted guests uninterested in gambling, said Michael Pollock, managing director of gaming research company Spectrum Gaming Group. The long list of amenities represents a change in the business model. Nineteen different restaurants span the complex. A new seven-story, 168-room hotel building sits adjacent to the guitar tower and has swim-up rooms on its first floor. Outside, a 13.5-acre water oasis: a lake with kayaks, full-service cabanas with flat screen TVs, and a man-made beach. In another, the hotel lobby, flooded with light from the floor-to-ceiling windows. In one direction stretches the expanded 195,000-square-foot casino and new 7,000-person, Broadway-ready entertainment venue. Known as The Guitar Hotel, the unprecedented 450-ft-tall, guitar-shaped hotel is the creative vision of renowned architect Steve Peck of the Las Vegas-based. ![]() Pedro Portal enter the new hotel through an enormous dome-shaped atrium called the Oculus, where a light, water and fire show awaits. ![]() ![]() The new Seminole Hard Rock Hotel & Casino, the world’s first guitar-shaped hotel in Hollywood Florida, on Wednesday, October 16, 2019. ![]()
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